Looks like Ralph Lauren is in the spotlight once again, and this time we’re talking charity. We all know and love his preppy baby blue sweaters and his Barbie pink skirts, but what we love even more is the way he uses his talent to promote charity events.
“Ralph Lauren has made a pledge to donate $10 for every Instagram a fan takes of themselves holding a handwritten note about how they support the fight against cancer (tag: #PinkPonyPromise). Lauren hopes to raise $1 million in donations in the first few days, so get ‘gramming!” (WWD)
That’s right! You can now donate without even donating, and who doesn’t want to be noticed on a popular social media website like Instagram by Ralph Lauren himself. So pick up your smartphones ladies and gentlemen and start posting! Remember to #PinkyPonyPromise. Spread the pony everyone.
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